Forever 21

I admit to knowing little about my favorite retailer. The only thing I have knowledge of is that the store base their clothing off of copying from high fashion designs. I also know that there are different types of the retail store that exist. Doin research on Forever 21, I learned new and more things about my favorite retailer.

Based in California, this retailer started April 21 1984 as 900 square ft. Fashion 21 in Los Angelos. The founders were Don Chang--who is also CEO of the company--and his wife. He then began to open new stores every six months, along with changing the name to Forever 21. There are 400 plus mall based stores in the United States as well as Canada with the name displays Forever 21, Forever XXI, and For Love 21. Gadzooks was also a part of these other stores if anyone remembers that store. But where I'm from, Gadzooks was closed and replaced with a Forever 21 store.

The first store

Forever 21's apparel is private label and made in the Southern part of California. The difference between Forever 21 and Forever XXI is the Forever XXI store is bigger than the classic Forever 21 stores. The store also offer Men as well as women clothing, something that the other store doesn't do. The retailer has competition from a few other retailers, but its top three competitors are Charlotte Russe, H&M, and Wet Seal.

The first Forever 21 store located in the mall opened in the Panorama mall in Panorama City, California. Along with being its 11th store, the size of the store expanded to 5,000 square ft as the average size. By 1997, the retailer totaled to fourty stores and was still growing every six months. Since 2002, Forever 21 Inc. has been ranked one of the 50 largest privately held companies in Los Angelos. With 90 new stores opening a year, Forever 21 is steadily growing.

Forever 21's largest store at 40,000 square ft and two levels.
In Pasadena, California.






Works Cited:

(2009,Jan 15). Forever 21 Inc.. Retrieved February 4, 2009, from Forever 21 Web site: http://www.forever21.com/forever/history.asp

Copy the citation below and paste it into your document.
(2009). Forever 21, Inc.. Retrieved February 4, 2009, from Hoovers Web site: http://www.hoovers.com/forever-21/--ID__103504--/free-co-profile.xhtml